Classified AD Secrets!

  Table of Content  ( This is an Extract )

- The Art of Writing Classified Ads
- How to Make Your Classified Ads Work
- How to Make a Fortune with Classified Ads 

- How to Write Irresistible Ad Copy
- Mow to Write "Order-Pulling" Ads 

- Tips on Writing a Successful Ad
- How to Write Profitable Classified Ads
- How To Write Classified Ads That Get Results Now! 

- Secrets of High Money Classified Ads
- How to Code your Ads without Adding Words to Your Classifieds

- How to Effectively Key Your Ads
- How to Avoid Common Advertising Mistakes
- The Do's and Don'ts of Profitable Mail Order Ads
- How "Info-Loading" Can Increase Your Ad's Pulling Power 

- Which Ads Pull in the Most Orders 
- Do's and Don'ts-when Writing Classified Ads

- Ways to use the word "FREE" in your Ads
- 100 Words that have Sales Appeal
- 1000 Order-Pulling Words and Phrases
- Complete State-By-State list of classified ad sources where you can advertise your ad all over North Deliver at very low prices.
- Classified Ad Blaster - a fast and easy way to post classified ads to several websites...

THE-ART OF WRITING CLASSIFIED ADS
Yes, writing classified ads is an art, one that can be learned, developed and perfected in a relatively short period of time. Depending on the nature of your business, a well written classified can bring in business and subsequent sales of $10,000 to $25,000 annually; or more!
As with any business tool (and a classified as is most assuredly a powerful tool) you must first become aware of the effective use of these little business builders; then understand exactly what can be expected of them and what cannot be accomplished.

First of all, forget about any notion of selling. merchandise from a classified . Some of the "experts" will tell you that a classified ad can bring cash orders for 50: $1- up to $3 or more, but this is the exception rather than a general rule: Even in cases where small amounts of cash are received, total results usually are considerably less than if no money had been requested.

Instead of wondering; speculating and experimenting with your advertising budget, concentrate on offering free information to attract as many interested prospects as possible for what you have to offer. Realize from the beginning that your ad should serve only one purpose: to target a specific audience consisting of people who need and want what you have to offer.

You want inquiries: letters, notes, postcards---anything-on which might be scribbled the words, "Send more-information." When you start receiving them, quickly reply with professionally prepared sales material to tell your story and make your sales pitch. The standard-material will consist of a sales letter, descriptive circular or flyer; and a return addressed envelope for convenience in you the order.

ZERO IN ON YOUR MARKET
Unlike display advertising which must attract, reach out from the printed page and grab the reader, your classified ad is placed under specific heading according-to subject. Readers interested in your subject will scan the heading in much the same way they would scan the Yellow Pages of the phone directory. They are looking for something. You have what they are looking for, or what will- help them achieve what they want. Tell them!

No deception, please. What you want are quality names of prospective buyers... not a large quantity of names. It would be easy to promise the moon in your ad, but if it can't deliver it in your follow-up advertising, you will not only lose the initial sale; you will have alienated your prospect by deception and he/she will not be receptive to anything you say in the future.

Place your ad under the most appropriate heading. If you're offering something appealing to sportsmen, the heading would-be probably SPORTING GOODS. If you're aiming at a specific-type of sportsman such as hunters, fisherman, or bowlers, you might find such a heading. In some cases you can have the publication create a new heading for you for an additional charge. It could be worth the extra cost.

BE STRINGENT WITH WORDING
The best way to write your ad is to disregard- size and cost at first, writing everything on paper that might attract readers. Tell it all. Stress the need for what you have to offer, what it will do for readers, how they will benefit, what they can expect by using your product, how easy or more pleasant life will be for them.

When you have finished-writing, you might have a long paragraph or a full page. Now is the time to think of size and cost. You will pay by the word, so you will have to be selective in your choice of words in the final ad.

HOW TO MAKE A FORTUNE WITH CLASSIFIED ADS
Are you ready to make money - lots of it? Can you spare a littlie time and just a few dollars? If you are prepared to fulfill your dreams and realize your goals, mail order classified ads are your ticket to success.
You have what it takes - right now. Classifieds are the best dollar for dollar return in advertising, and you can earn a high profit on your product investment.

Classified ads are the easiest to write, the easiest to place, and cost the least. They require only a simple follow-up, and bring in hundreds of dollars of sales.

People read classified ads for a purpose. They aren't interrupted - as in most advertising - and are specifically looking for products, services and information that appeal to them. As well-placed
classified ads will bring hundreds - thousand - of replies month after month, year after year.

You don't have to have a special background to make money with mail order classifieds. Any beginner can realize a steady second income or develop a stable, full-time business through classified ads.
But you have to be persistent: You must WANT TO MAKE MONEY, and be willing to stick with it. If you do, you will find that being successful is easy - just follow the steps, one by one, climbing the-ladder to the top.

 WHAT SHOULD I SELL?
Take a look at the classified ads in the magazines and tabloids you read. They are filled with offers for services; products and information. And they sound good. The ads show enthusiasm about the materials being offered.

What gets you going? There are many things you find of special interest constantly. Could you offer those for sale? Do you have a special trade or service that can be conducted by mail? Maybe you
have a product to distribute, such as stamps or coins, a timesaving gadget, or a do-it-yourself kit. Or perhaps you can tap into wholesale or surplus goods that you can sell at a good-profit. Bargains are always in demand.

The most successful type of mail order product is INFORMATION. Specialized information in the form of ideas, money-savers of self improvement can be easily produced on a low budget and readily SOLD AT A HUGE PROFIT.

Information in the form of how to make or do something is a constant best-seller. People are always looking for simpler, or cheaper, or better ways to improve their crafts. What can you offer?

THE 2-STEP APPROACH
The proven method of selling mail order items of information is called the two-step approach. Basically, you place a short classified ad in the back of a magazine or tabloid. The ad does not mention price, but tells the reader to write for free details. Once you have an inquiry~ you then send information concerning what you have to offer, and watch those orders pile in. Essentially, a mail order classified ad buys a name and potential business. It may just break even with the actual orders placed. The real money comes from subsequent sales.
Profit begins at the second sale and gets bigger and bigger as the sales continue.

WHY NOT CHARGE IN THE CLASSIFIED?
You'll get far more responses from an ad for free information than you will for gods - at any price. And, since you want a POTENTIAL BUYER, you`11 have more inquiries for materials you want to sell later:
Charging a small fee to cover postage or the cost of the inquiry will never make you break even - people won't be bothered. And a small fee doesn't necessarily weed out non-buyers. If you find your classified is pulling people who aren't interested in your offer, you can change the advertisement to be more specific as to what you really have for sale.

WHERE TO PLACE CLASSIFIEDS
The best advice in placing classifieds is to follow the leader. Find where other goods in your category are being sold and do the-same. The mail order business is not a place to be real different - especially as a beginner. Although your product must have an appeal different than the others. Stay with the pack and advertise in the same publications:
Look for repeat business. You can review back issues of publications at your library or buy some copies of the publications you might advertise in. If a certain ad has appeared time after time, you can bet it's a winner.
Write for the details of some of the offers similar to the one you have. You might even purchase a sample product or two so you can get a good feeling for what is being offered, how the ads run, and what kind of prices are successful.

If you have a specific product or information that is appropriate to a specialized type of magazine, check out all the magazines of that topic. Which publication carries most of the ads? What is the circulation of the of the publication? A magazine with a higher circulation may cost more ...
And Much More... Classified AD Secrets!

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