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HOW TO PARLAY ANY MULTI-LEVEL PROGRAM INTO A MILLION DOLLARS OR MORE!
Multi-level marketing is definitely the way to go for people aspiring to have
more than just enough to get by on. Most of the world's leading economic
forecasters say that by the turn of the century, fully 75% of the world's
consumer business will be conducted via multi-level marketing plans.
The thing to do is to learn all you can about this method of selling - how it
works, and why it works - and then to get going with a multi-level marketing
program that can accumulate a fortune for you. Make no mistake about it,
multi-level marketing has made
a lot of people very rich already, and will make a lot more people even richer
in the coming years.
Multi-level marketing is based upon the idea of each person involved selling
only to his or her friends, with each of these people in turn, introducing their
friends into the program. It's definitely an "endless chain" idea that has
unlimited money-making potential.
Theoretically, everybody knows or comes into contact with an average of 100
different people each week. If only 10 of those people were to give you 10 per
week, you would have an income of $100 per week. And then, if these people were
to duplicate your efforts, passing back to you, $1 for each new person they
enlisted into the program, and then each person recruited perpetuated the
program, your income would soon become astronomical!
Undoubtedly, you've heard the story of how you can become rich simply by saving
a penny a day, and doubling it each day for 30 days. And then, there are the
pyramid or chain letter schemes that we've all been offered. Multi-level
marketing, in principle, works the same way, with the only difference being in
the product offered for sale.
All of these programs work to some degree - because there are government
restrictions and laws against the perpetuation of these ideas - most of them
make a big splash when they are first introduced, and then quickly die out.
However the concept of initiating a program that sells itself via an endless
chain will always be popular because it holds the promise of bringing riches if
only the chain isn't broken.
So, multi-level marketing appeals to everybody because it's an opportunity for
all the participants to get rich with a minimum investment, and very little time
or effort or involvement.
It works because everybody wants to become rich. It's an idea that anyone -
regardless of education, background or basic financial status - can perpetuate
from the privacy of his or her own home.
The basic fallacy of multi-level marketing is in the number of people each
individual participant can easily enlist into the program. After you have talked
to all your relatives, your neighbors, co-workers, and friends across town, you
are more or less stymied as to new people to bring into the program.
The bottom line is simply that you cannot recruit everybody you talk to - in
fact, if you enlist 10% of the people you attempt to interest in the program,
you'll be doing very well. You are going to get some rejections, and these
rejections are basically what turns most people off - deflates their ego, drains
their enthusiasm, and in the end, is the primary reason they drop out.
Regardless of what you sell, you must always have a goal in mind - you intend to
sell 10 units of a product or recruit 10 new people into your program between
now and the first of the month. You've got to believe that you can do it - want
to do it - and then get out and beat the bushes until you do do it! Once you've
achieved this first goal, you should take a day off and reward yourself with a
night on the town or the splurging on something you've always wanted.
But then, after setting a goal for yourself, and then proving that you can
achieve it, you should set a new goal for yourself - if you recruited 10 new
people into your program first month, then this month, you're going to bring in
15 new members.
You're going to make the really big money in multi-level marketing by selling
"business start-up kits," and not really from spending time inspiring or
motivating the people you've already brought into the program. In other words,
sell the program to as many people as possible, and count on the
motivational/money-making opportunities with-in your dealer start-up kit to
cause them to put forth the effort to get out a nd try to make some money on
their own. In the end, and as the old saying goes: you can lead a horse to
water, but you can't make him drink it - any time and or energy you spend
"calling back" on the people you have already sold, is going to cost you money
and limit your gross income. To be successful in selling - and this is the
secret to multi-level riches - you must present your program to as many people
as possible. Close the sale with your first presentation, and let the buyer
either get with it, or die from his own lack of initiative.
It's as simple as that - the more people you present your program to, the more
sales you're going to make. Don't worry about the people who have already bought
from you - they either will or they won't, and there's nothing you can do about
it .
Obviously, if you spend all your time on the telephone inviting people over to a
Special Opportunity Party at your house, and then another 3 hours presenting
your program to them, it's going to take you a long time to present your program
to 10,000
people and make $10,000...
And, your costs to rent a hall - advertise - and pre-sent a seminar program -
will amount to more than you take in. If you have the initial promotional
abilities, the credit and/or cash, and a really dynamic program - you can make
it big, and quickly, by staging seminar-type meetings at the rate of 3 to 5 per
week. Still, this is expensive and time consuming - a lot of work on your part,
and not the easiest, most profitable way to go.
The only logical way to go - to reach as many people as possible for the least
amount of money and effort on your part - is via the mails. In other words, the
marrying of your multi-level marketing efforts to mail order will be the least
expensive and most profitable for you.
You can send out 50,000 sales letters and multi-level program brochures in one
month, and theoretically make $50,000 from an expenditure of $10,000 or less - a
return of $5 for every dollar invested, which isn't bad...
Basically, it's even easier than that! You should have some idea of how mail
order works - what makes it profitable and the reasons why - and with this
understanding, combine the "easy riches" appeal of your multi-level program with
mail order selling.
Here's our recommendation:
l) Write a short, one-page report outlining the basic Success Secrets of
multi-level marketing. You can tag-line this report with an invitation for the
readers to send for a complete or more detailed manual or tape relative to
multi-level marketing how-to; a directory or current listing of money-making
multi-level programs; or even a listing of other reports relative to
money-making home- based businesses you have for sale.
2) Once you have such a report, the next thing for you to do is advertise. Write
an ad such as: FREE REPORT!... Money-making secrets of multi-level marketers.
SASE to Your name, address, city, state, zip.
3) Place this ad in one of the national publications carrying lots of mail order
advertisements - such as The National Inquirer, American Business, Money- making
Opportunities, Entrepreneur, Income Opportunities, Specialty Salesman or any one
of the hundreds of other such publications. It is our recommendation that you
contract to run such an ad over three issues. This will give your ad maximum
exposure, and should result in an overwhelming number of responses for you.
4) In reply to each SASE you receive, first list the name and address of each
respondent, along with the date received and what you send back to them, on 3 by
5 cards. Arrange these cards in zip code and alphabetical order, and store them
in an old shoe box. Then, you take your one page report and along with your
multi-level marketing brochure - your program - you stuff the envelopes and drop
them off in your nearest mail box.
If your ad runs in The National Inquirer, you could expect to get 1,000 or more
responses each time it runs. So far, your cost is for the ad - the printing of
the one page report - and your multi-level program brochures. From these 1,000
free reports you
send out you should be able to convert about 300 into new members into the
multi-level program you're promoting.
Thus, for an initial cost of $30 for the ad - $100 for the MLM brochures - and
the time it takes you to stuff the envelopes - 300 buyers at $10 each will give
you a gross of $3,000... And that's how you parlay your multi-level program into
a fortune, using mail order selling techniques.
One very important thing to always remember relative to starting a new business:
You cannot take any money coming in from your business advertising, and use it
to pay your "everyday" bills. In other words, you cannot expect to use this
money to live on - you have to pour it back into your business to perpetuate
that flow of in come.
Whenever you advertise, in addition to replies to your offer, you can expect a
"ton of mail" from other people trying to interest you in what they're selling.
Basically, you should go through all of this "junk mail" and look over, save the
stuff that looks interesting, is well done, or that you can learn from, and
perhaps "lift" some ideas from for use in your own selling efforts.
Compile the names of the people and/or companies sending these offers to you.
Just as with those replying to your advertised offer, jot down the date and a
short description of the material received - and then send them a sales
letter/brochure about your multi-level program. In sending out sales
letter/brochures to these people, you don't have to send them out immediately.
You can list these people in an "incoming offer notebook," and then include them
with your regular direct mail packages you send out. But for sure, clip the
stamps and save the incoming envelopes along with those from your bonafide
replies.
5) So you've spent $150 and made about $3,000 in a period of about three months.
Now you want to perpetuate this income, and build it to twice that amount coming
in every month. What you do is take the income from that first ad, and increase
your advertising. In other words, use it to buy ad space in as many other
publications as possible.
If your first $150 brought in $3,000 from exposure in just one publication,
$2,000 will bring you $50,000 from exposure in 10 different publications.
Continue multiplying your advertising exposure and it won't be long before you
will be "snowed under" with dollar bills, checks and money orders. Remember this
though, you cannot really spend any of that money on yourself until the business
is bringing in several thousand dollars per month on a regular basis. You have
to pour it back into the business in order to allow your business to reach its
full potential.
6) Make up a one-page "Money Tree" circular, similar to ours which is included
as reference material within this report. Be sure that you keep the cost to
"find out about our program" to $2 or less. Then, with a listing of money making
reports such as ours - printed on the back of your "Money Tree" circular -
shotgun this out to as many people as possible.
We've had outstanding success handing them out at local shopping centers,
passing them out door-to-door, and by including them as "ride-alongs" with our
bulk mailing program. The important thing again, is to present your offer to as
many different people as possible - particularly to those people with an itch to
get rich quick...
In addition to circulating your "Money Tree" flyers by hand, you should rent or
buy - on a regular basis - as many different mailing lists of income opportunity
seekers as you can afford, and shotgun one of your circulars to each of these
names. The publisher of this report has names and addresses of customers for $35
per thousand, on peel and stick labels. You can also find inexpensive mailing
list suppliers in just about any publication that carries mail order
advertising.
For sure, you should spend the money to obtain a 3rd class bulk rate mailing
permit, and then use it to send out all your mailings. Start by sending out 250
pieces per week, and then gradually increase your volume to the point where
you're sending out 5,000 or more pieces per week, and you'll be in business.
7) So the secrets to getting rich in mail order have to do with presenting a
free offer most people will find hard to pass up. You make your money from
whatever you send out in reply to the people taking you up on the free offer.
You send them a copy of your free report, plus your multi-level marketing
brochure. You can stop there if you want, but there's lots more money to be made
just from these initial efforts.
Follow-up offers to people who, themselves are out beating the bushes attempting
to drum up extra income, is the way the game is played. So, when you receive all
these names and addresses of people interested in receiving a report on
multi-level marketing,
you compile the names and rent or sell them to other multi-level operators.
You do this simply by making up a one-page sales letter type of flyer or
circular, offering your names for rent at whatever price you want to charge, and
then by including this flyer in your outgoing mail.
Besides including your "Money Tree" circular, and the mailing list rental offer,
you should also include a one page circular describing and offering for sale, a
listing of your money-making reports. And then, by soliciting co-op mailings
from other mail order operators, you'll have a "pretty full" envelope of offers
going out.
Finally, the one thing you must always bear in mind is how your mailing package
looks to the person receiving it. Your envelopes should be professionally
printed with your return address - your sales letters should be written to
impress the recipient; no misspelled words or smudges from erasures or worn out
typewriters; and the eye-appeal of your coupons or offers which are included;
and by all means, the quality of your multi-
level brochure. Although multiple colored printing does tend to pull better than
just black and white, you can do very well starting with just black and white
materials so long as the image you project is all professional. Photocopying
your offers and hoping for the best, just won't do. The more affluent you appear
to be, from your envelope to each offer contained within, the better your
chances of making a sale.
So, that's how it's done - you can take these methods of how we've done it,
maybe even improve upon them a bit, and make tons of money - or you can set
everything aside and tell yourself that you'll get started on it next week. The
thing is, the instructions are valid and the opportunity is here and now -
whatever you do is up to you.
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MEMBER NAME_________________________________________________________
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