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1001
Newbie-Friendly Tips
Table Of Contents
(Book is over 200 pages)
Introduction
Chapter
1
Stake Your Claim
How
Do You Define Success? - While making a million
bucks is unlikely, you can make a good living.
What's
It Cost To Start An Online Business?" -
There are costs in starting any business, online or offline.
One
Path To Online Success - There are lots of paths
leading to success; this is one of the best.
Niche
Finding Made Easy - Niche marketing is the only
way to go.
Define
A Niche, Then Conquer! - Success depends upon
defining a niche within which you can dominate.
Knock
Off The Guru! - If you find a guru dominating
the niche you want, see if he or she can be toppled.
The
Vortals Are Coming! - If you have found a niche,
but lack a great product, consider building a vertical directory.
Who
Do You Want To Sell To? - The key question may
not be what to sell, but who to sell to.
Plan
Your Way To Success - Without a solid business
plan, you are doomed to fail.
Learn
How To Win - Many willing to do the work
required are not prepared for the associated learning task.
The
Ultimate Shoestring Startup! - Follow this plan
to start a business without spending a dime.
Chapter
2
Getting Your Site Right
Website
Baseball - You're Out! - A website is also
governed by rules and the umpires are your visitors.
If
You Want A Website, First Comes HTML - A free
way to learn HTML, the language in which web pages are written.
Conventional
Formats Work - A website should follow certain
conventions, as do all publishers.
Boring
Is Best - Before deciding on the basics for your
site, look at what others are doing.
Make
Your Own Rules! - There are a lot of rules about
site building. Select the best among them.
The
First Fold Makes Your Site! - The first fold may
matter more than the rest of the site combined.
I
Built It, But Nobody Came - If a site fails, it
suggests the lack of a sufficient structure and business plan.
Are
Free Graphics Really Free? - As with a lot of
things on the Web, it takes time to find the right graphic.
Take
Credit Card Orders On The Cheap - An inexpensive
way to begin taking credit card orders right now.
Choose
Your Merchant Account With Care - When it's time
to get a merchant account, be sure to ask the right questions.
Expand
Your Business To The Web? - The only reason for
a website for your business is to increase profits.
Chapter
3
Website Basics
Reversing
Surfer Mania - How to slow those surfers who
arrive as over-opinionated maniacs.
Who
Do I Believe? - Here are things that lead to
failure of a website. But can you believe these arguments?
Building
Consumer Confidence - Without a storefront and
tangible goods, online businesses are at a disadvantage.
How
Do I Sell Products Produced By Others? - The
best way may be the indirect or soft sell.
Can
You Risk Supporting An Affiliate Program? - You
may find you can not afford the risk of supporting one.
Does
Your Site Tell The Truth? - A alternative to
great advertising copy is to tell the truth.
Is
Your Site Ready For This? - Ahead is a truly
awesome change. Can you deal with it?
Chapter
4
Promoting Your Site For Greater Profits
Want
A Million New Targeted Visitors? - Link swapping
can make it happen.
FFA
(Free For All) Sites: Do They Work? - Most
classified ads sites no longer work.
The
Other Side Of Headlines - Effective use of
headlines can drive away non-targeted traffic.
Beg
For Questions; It Works! - If you can get your
questions, your answers can generate customers.
I
Need Help Right Now! - Maximize support to
maximize sales. Costs will be covered by increased profits.
Do
Your Pages Download Fast? - You can easily
answer this for yourself. Much is beyond your control.
In
Search Of Speed - Given a good host, not
overloaded, it is unlikely you can gain much in moving.
Testing
Your Way To Success - Use this tried and true
advertising tactic on your website.
Chapter
5
The Search Engine Game
Are
You Losing The Search Engine Game? - You are, if
you're sweating to get and hold #1 positions.
The
Magic Keywords - One approach to finding
keywords. then finding even better ones.
The
Keyword Lottery And How To Win - Pages that rank
well are no help unless somebody enters keywords used.
Spider
Friendly Content Pages - Content is king! Great
content must be central to your site.
Chapter
6
Ezines And Your Bottom Line
Do
You Publish An Ezine? - It's a great way to stay
in touch with customers and it lends credibility to you.
Growing
Your Subscriber List - As with all else in
growing a website, be prepared to spend some time.
Free
Emailing Services And Passwords - The four free
services require a password and confirmation, which can hurt.
Chapter
7
Odds And Ends
Cherish
Fear - Harness your fears, then give them free
rein. If you listen closely, you can learn.
Criticism
Is Gold! - There is little to be learned from
nice things said. Criticism is another matter.
Give
Away Gross For Increased Profits - You can
increase profits by letting others sell it for you.
Writing
Skills Matter - Website content is communicated
with words. Use them wisely.
Want
Site; Can't Write! - There are simple ways to
grow your skills to a surprising degree.
I
Hate Writing - If it's so, it's probably because
you don't do it well. But you must.
Does
Your Email Look Like Junk? - You can't afford to
let your email look like the junk mail received.
Email:
Do It Right! - What is needed in responding to
email is to turn queries into orders.
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